The 2021 Subaru Love Promise Customer and Community Commitment Award

The 2021 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Riverhead Bay Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Southampton Animal Shelter

Riverhead Chamber of Commerce

Peconic Bay Medical Sponsor, Panoramic Living

Did Riverhead Bay Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Riverhead Bay Subaru

Subaru and Riverhead Bay Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Scary day driving on the North Fork - eric m

It started out a Nice November morning on my way to sign a lease on a new place to rent. Then things went very wrong in a hurry, when a deer ran across the highway striking my 2019 Subaru Forester in the drivers front and drivers door. The airbags went off and on in a brief second I was left stunned and concussed not knowing where I was or what just happened.. I remember seeing the deer and that was it.. Subaru's Starlink system came on and helped me find out where I was and send the medical assistance I needed to the scene. The Subaru saved my life is all I kept saying...till the ambulance came looking at all the damage. So a little about me I'm a Subaru salesman who has sold many cars over the almost 7 years he has been with the brand. I have seen many customers walk away from horrific accidents. The "they lived" commercial is real folks... I on November 2, 2021 made my own they lived moment and the car I sell and the Starlink I put on every customers car worked flawless.. Thank you Subaru for building one of the safest cars on the road. Guess who bought another Subaru again that's right me.. Subaru owner for life

Scary day driving on the North Fork

My first new car - Chrissy R

During these confusing times when it is extremely difficult to get a car, my Salesman, Jimmy Delatola, promised me he would make it happen as quickly and smoothly as possible...he did! He was easily reached by phone or email, he never made me feel like I was asking too many questions or contacting him too often. He always had helpful suggestions and recommendations. I am very pleased with my new Subaru, my first new car ever! I am thankful to have had Jimmy Delatola as my salesman he gave me the best tutorial on how to make the most of all of the extras he helped me to select. I have already recommended him and given his phone number to 2 of my nephews that are looking to buy Subaru vehicles.

My first new car

Our 1st Subaru - Helen B

We have heard so many great things about the Subaru brand, coming from a loyal family of Toyota and Lexus owners. This was our first shot with the Subaru. After a quick test drive and review of the interior tec and features, we decided the 2021 Touring Legacy was the car for us. Our salesman Jimmy was so great to work with. He took his time showing us all the Legacy had to offer and how to use it all! What a great buying experience at Riverhead Bay Motors! we will be back!

Our 1st Subaru

Second Subaru from James - A H

This was my second Forester from James. The price was very fair and my salesman James Delatola was excellent. He is knowledgeable and always ready to answer questions about using all the features on the vehicle -- even long after the sale. He is low key and straight-forward -- no tricks. Best new car sales experience that I have ever had.

Second Subaru from James

Nothing like a new car - George M

We needed a new car, so we decided on a Subaru! James Delatola and the rest of the team were extremely helpful. No pushy sales gimmicks needed for this kind of car. Jimmy and Riverhead Bay Subaru really treated us like family and we couldn’t be happier with the choice we made! Now we have the perfect daily driver with the option to go off road when we feel like an adventure!

Nothing like a new car

Health And Wellness - Suffolk County U

In their continuous effort to provide community outreach Riverhead Bay Subaru has partnered with The Association for Mental Health and Wellness along with the Suffolk County United Veterans this winter. Suffolk County is home to more Veterans than any of the state’s 62 counties. Suffolk County United Veterans has taken on the special responsibility of helping to ensure that those who have served our country receive appropriate support when it comes to securing decent affordable housing, training, employment opportunities, mental health assistance, and other necessary services. Founded in 1989 by a Vietnam War veteran, Suffolk County United Veterans (SCUV) initially focused on meeting the housing needs of the county’s homeless Veterans. As the years passed, SCUV’s mission would expand to include a broad range of support services, all dedicated to maintaining the dignity and self-sufficiency of returning Veterans. Timothy Mccutchan can be seen with Director of SCUV services, Wilkens Young at their facility at 939 Johnson Avenue in Ronkonkoma to supply our local veterans with new blankets to use this winter. Riverhead Bay Subaru is proud to be able to support our local veterans this winter season. If you would like to make a donation or to find more information on SCUV facilities and services, please use the following link:

Health And Wellness

The Best on Long Island - Heather G

Where do I begin!!!!! Everyone at Riverhead Bay Subaru is amazing. From the sales team, the finance department and the service department. My situation was a little different then most. I bought a 2018 WRX new from Donaldsons Subaru last April. I thought they were great until I started having issues with the car every month starting in September up until February. I reached out to Subaru headquarters and they declared it fell under the lemon law. They gave me different options and I picked to be put in a new model. They contacted Donaldsons considering that is where I originally purchased the vehicle. They did not want to help me and was making the process way harder then needed to be. I started to get discouraged. I asked if we could try a different dealership and I picked Riverhead Bay. I AM SO HAPPY I did because it was the best experience ever. From the first call and email they were great. Jimmy Delatola and Tim McCutchan went above and beyond. They kept me informed on everything that was happening. When I met them for the first time, I felt very comfortable and knew I made the right choice. They weren’t typical salesman. You can tell they really care about helping people and it truly showed. I went to look at a 2019 rally blue wrx which is what I currently had. I fell in love with Jimmy’s limited edition ceramic white wrx. I asked if they could find me one. They said they couldn’t promise because they were hard to get but would try. About two days later they emailed me that they were able to locate one for me and was having it brought to the dealership. Once again they went above and beyond for me. Then I received a call from the finance department from Mike Clare to go over finances. He was very clear with options of warranties and answered any questions I had. When I picked up the car a few weeks ago it was not your normal pick up because we are dealing with the Covid -19 virus. I was a little nervous with this but once I got there I saw the precautions they were taking. Very safe environment! I cannot say enough about this dealership. If you’re looking to buy a Subaru I wouldn’t go anywhere but here. When you go ask for Jimmy or Tim they are AWSOME!!!!!

The Best on Long Island

My Subaru saved my Life - Anthony T

In the early morning of November 9th, 2020 I was hit by a drunk driver who ran a red light. I can't begin to explain how grateful I am to be able to tell this story. I believe that my Subaru saved my life. After being pulled out from the vehicle and frantically examining myself to only feel pain in my right thumb. I had no scratches, cuts, breaks, or any other sign of injuries. Starlink alerted the authorities based on the collision alone. The police officers and first responders did not believe from looking at the car that I did not have any serious injuries, so I was forced to take a ride in the Ambulance to the hospital. The seriousness of the crash didn't really set in until the next day when I had to collect my personal belongings from the vehicle at the tow yard. I cannot believe I was not injured after seeing the car in the daytime and how much front end damage had occurred. Here begins the process of moving forward after a crash. I was expecting to walk into a nightmare scenario on trying to replace my car which I knew was going to be totaled since every airbag was deployed and I knew would never run the same if fixed. I reached out to my sales guy from Riverhead Bay Subaru James Delatola and gave him a heads up on the situation and that I was going to be in the market for another new vehicle. He assured me he would take care of me and also warned that due to Covid there wasn't much of an inventory to choose from. So after dealing with insurance they told me I would need to start the car buying process which I met with James on November 13th 2020. At that time they mentioned that the only 21 Legacy they had coming in would be in December. I expressed that my insurance company would not allow me to have a rental for that long. He went and talked with his manager and they came up with the decision to obtain a vehicle from another dealer since I needed something right away.. Mind you I was doing this process just over a year ago with the car that was damaged in the crash. Car comes in I'm at Riverhead Bay Subaru on the 23rd of November and I am driving away in a new vehicle. Riverhead Bay and my salesman was so easy to work with and get things taken care of. I cannot thank Subaru enough for the job and effort they put into driver safety. This car kept me alive to celebrate my 1 year anniversary with my wife the next day after the accident. I was already on the Subaru train prior to my accident. But I can assure you that I will never drive anything else other than a Subaru and I also believe a changed the minds of a few to get behind the wheel of one as well. I feel safe and trust that if I were in an accident again, I would be able to walk away unharmed.

My Subaru saved my Life

the Staff at Riverhead Bay Motors - Jessica F

I am writing to you to express my appreciation for the excellent customer service which my husband and I have received from your company during our purchase of our new vehicle. The staff was warm and accommodating, and they were exceedingly helpful to us. I would like to specifically acknowledge Terrence O’Toole for his excellent service, reassurance and overall care. Terrence’s professionalism and enthusiasm eased our minds and exceeded our expectations. He clearly went above and beyond for us and he even reached out to us on his day off to make sure we had all the updated information we needed about our new vehicle. I am sure that he is valuable member of your team. Additionally, James Delatola was also tremendously helpful and made sure that our overall experience during pick up was positive and that we were completely comfortable leaving knowing exactly how to work every feature. He thoroughly explained every detail to us. This type of professionalism and commitment to the highest level of customer satisfaction has to be acknowledged. Since we had such a pleasant experience with your staff it would be my pleasure to continue doing business with your company, as well as, referring friends and family to Subaru Riverhead Bay Motors .

the Staff at Riverhead Bay Motors

Bringing Warmth to Cancer Patients - Carol P

Riverhead Bay Subaru joined the Leukemia and Lymphoma Society to deliver blankets, craft kits, and messages of hope from their customers to cancer patients being treated at Stony Brook Hospital. Nurses came by to accept the donations, bursting with excitement to share them with their patients. The representative’s from Riverhead Bay Subaru shared that they were honored to support the patients being treated there.

Bringing Warmth to Cancer Patients